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Market segmentation includes having the overall heterogeneous marketplace for a product and dividing it into many sub-markets or segments, Each individual of which has a tendency to be homogeneous in all sizeable areas.[twelve] The method is carried out for two principal reasons: far better allocati

When you’ve chosen your marketing technique, you’re Just about ready to start with the initially marketing campaign. Lay the groundwork for scalable expansion: Growth into superior-possible markets isn’t just about the present—it’s about establishing a foothold that

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